Ealing Council appoints The London Studio to design Ealing Summer Festival

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ABOVE: Marketing materials we created for the 2008 Summer Festival.
25/03/09
Sell-out success after rebrand and new marketing campaign
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Ealing Council has appointed The London Studio for the 2nd year running as the design agency for their annual Summer Festival after last year’s record-breaking success and the best response from the public that they've had in the 25 years the event has been running.

The London Studio rebranded the West London festival last year and designed new marketing materials, direct mail and an ad campaign which run across tube billboards, busses, on street furniture and in the press, attracting a record 150,00 Londoners to the event.

Branding the summer festival was a difficult task as it incorporates a family of "9 individual festivals in one", namely:

The London Mela,
West London Literary Festival,
Ealing Jazz Festival
Ealing Comedy Festival,
Opera in the Park,
Ealing Blues Festival,
Greenford Carnival,
Ealing Global Festival,
and new for 2009: Acton Carnival

The 9 festivals, which run in several different West London locations over three months in the summer, needed to have their own unique identity, yet also be distinguishable as belonging to their “parent event” – The Ealing Summer Festival.

Visit the Festival Casestudy to view how The London Studio achieved this.

“The new branding and ad campaign that you created for our event fuelled the most successful response in 25 years. A record 150,000 people attended - what a phenomenal result! Thank you for all your hard work, everyone here loved your designs and clearly the public did too. Your brand strategy was spot on and we see it working for years to come. Thanks again and we look forward to working with you next year!”

Robyn Hovish,
Ealing Council Marketing Officer